News For This Month: Furniture

A New Perspective on Brown Jordan

Surely, Brown Jordan is really lucky to have Steve Elton in making luxury outdoor furniture. Elton has been the company’s chief brand curator and he really dedicated so many years in this business in which his passion lies. For 30 weekends each year, he would hop on the plane and would travel to one of the high-end showrooms of the company in order to meet with the customers, clients and also staff and share his knowledge on design and also sell merchandise.

It was in the year 1990 that Brown Jordan hired Elton as a sales representative but it wasn’t the job he wanted to have. He wanted to be into the creative side of things. He actually enrolled in a design school in his 20s and got a class on branding. For him, the Brown Jordan ads were such an inspiration everytime they see them. Then, he had it as a mission to work for the said company.

He grew up in New Jersey and spent a lot of his time in playing sports. He loved basketball and was also a good athlete but he couldn’t ignore his passion for design. He loved fabrics and he would often rearrange their home’s furniture. He wasn’t quite artistic but even at a young age, his teachers get his opinion on how to beautify the classroom.

Elton then got a job being a salesperson in such exclusive furniture store and supported his family. He actually got really interested to work for Brown Jordan and he kept submitting applications to the company for eight years. He would frequently send letters to the head of Brown Jordan and in such unexpected time, the president offered him a job in the said company.

After so many years, Elton actually built a really strong reputation for knowing the company inside and out and became in-charge of overseeing the media. One turning point of his career was when he worked under Frinier. For two decades, Frinier was actually the chief creative officer of Brown Jordan, and he worked with Elton particularly on the selection of fabrics. Elton was then given the task to handle fabric selections and he visited many places to study fabrics and also fashion.

Then when Frinier left the said company, Elton became the chief branding officer and he really loves to tell over and over again how the company’s iconic piece was given a major award. Elton has been with the company for 28 years. He was actually honored with the 2018 Lifetime Achievement Award because of his excellent contributions.

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